SEO is significantly broader than it used to be. While the old school of SEO was largely focused on keywords that meet the eye. While there are countless tactics for optimizing content for search engine rankings, there is a hidden side of SEO that can be easily overlooked.
The technical aspects of SEO should never be forgotten or overlooked. Search engines are constantly evolving, and the intricate algorithms used to rank content are growing increasingly sophisticated. As a result, it’s essential to ensure the technical structure of your website is optimized for crawlability and indexability in order to maximize its visibility in search engine results.
Whether you’re planning to hire an SEO Company India or you have hired a new SEO team, this article will discuss technical elements of SEO that must be considered. Before you dive into the technical aspects of optimization, let’s first understand what it is.
What exactly is technical SEO?
Technical SEO is the optimization of website assets for greater visibility in search engine results. This includes activities such as optimizing website speed, improving page structure, fixing broken links, and ensuring that a website is mobile-friendly. All of these activities help to ensure that search engine bots can easily crawl, index, and understand your website better.
Even if you’re reselling SEO packages, it’s important that you understand the technical aspects of optimization. On this note, let’s look at the four elements of technical SEO that must be considered.
Technical aspects of SEO:
Implementing the right schema markup:
Schema markup is a code that helps search engine robots to better understand the content on web pages. This can include product descriptions, reviews, and other forms of structured data. Using the right schema markup can help improve click-through rates as well as provide more relevant information to searchers.
To implement the right schema markup, you can use a tool such as Google’s Structured Data Markup Helper. This will help you generate the necessary code to ensure that the content on your page is correctly indexed by search engine bots.
Optimizing page loading speed:
Page loading speed is an important factor in SEO and should not be overlooked. Slow page loading speeds can make it difficult for search engines to index your content, leading to lower search engine rankings. It’s essential that you use tools such as Google PageSpeed Insights or GTmetrix to check the speed of your website and fix any issues if needed.
Fixing broken links:
Broken links are a major cause of poor user experience and should be avoided at all costs. Aside from reducing user engagement, broken links can also have a negative impact on your search engine rankings. You should regularly check for any broken or dead links on your website and fix them immediately to ensure visitors are able to find what they’re looking for.
Use tools like Screaming Frog or Google Search Console to find and fix broken links on your website. If you’re deleting old pages, make sure to use 301 redirects to ensure visitors don’t land on a 404 error page.
Ensuring the website is mobile-friendly:
Google now ranks mobile-friendly websites higher in search engine results. This means it’s essential to ensure that your website is optimized for mobile devices and looks great on different screen sizes. To do this, you can use Google’s Mobile-Friendly Test to check if your website is optimized for mobile and make any necessary changes if needed.
If you’re adding new landing pages or content, make sure to test it on different devices to ensure everything looks great before you publish. Once you’ve ensured your website is mobile-friendly, you should also consider submitting a sitemap to Google to make it easier for search engine bots to crawl and index your website. You can opt the SEO packages to improve all of these technical factors.
Don’t overdo internal linking:
Making sure you have the right internal links on your website is essential for SEO. However, it’s important to make sure you don’t overdo it, as this could cause an issue with search engine bots crawling your site. The best way to avoid this is to link only to pages that are relevant and useful to visitors.
Additionally, try to use descriptive anchor text when linking to other pages. This will help search engine bots understand the context of the page and improve overall rankings. Internal links are to help users navigate your website, not just improve SEO. The internal linking should enhance the overall user experience.
Focus on image SEO:
Images can be a great way to engage visitors and improve your website’s overall user experience. However, they can also have an important role to play in SEO. To ensure images are properly indexed by search engine bots, you should include descriptive alt text with keywords that describe the image.
For effective image optimization, you should also consider compressing images to reduce their file size while still retaining quality. This will help your pages load faster and ensure visitors get the best experience possible. Also, create an XML Image Sitemap to help search engines better understand what images are on your website and how they should be indexed.
These are just some of the technical aspects of SEO that you should consider to help your website rank higher in search engine results. By following these tips, you’ll be able to improve your website’s search engine rankings and make sure visitors have a great user experience.
In 2023 when the competition is even more intense, and SEO algorithms have changed, make sure to keep up with the latest SEO trends. This will ensure your website continues to rank well and keep visitors engaged. If you don’t have an in-house team, go for SEO packages as they are more cost-effective and provide you with the necessary tools to get the job done.
With over 13 years of experience as a leader in digital marketing, Mansi Rana is Managing Director of EZ Rankings – SEO Company India. Passionate about all things data; providing actionable business intelligence in digital, future tech; and venture bubbles categories for everyone, everywhere.