Free Guest Posting vs. Paid Guest Posting – Everything You Need to Know

Free Guest Posting vs. Paid Guest Posting – Everything You Need to Know

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Did you know that you can opt for free or paid guest posting services? Believe it or not, you can choose from many opportunities, and your finances will not affect you. Even if you are a startup and you do not have a lot of money for paid guest posting, you could always opt for free services. But would this help you as much as paid services?

Guest posts can benefit your SEO strategy a lot. They help you create quality backlinks, boost your audience, and improve traffic to your site. All of this will contribute to your search engine ranking over time. So, should you go for free guest posting or paid guest posting? Here’s everything you should know.

The Benefits and Drawbacks of Free Guest Posting

Free guest posting is a good option for businesses that do not want to spend a lot of money. Still, it has some disadvantages worth knowing about. Let’s take a look at the pros and cons of this option:

  • Benefits
  • Free guest posting lets you build backlinks. This can easily help your platform’s SEO.
  • With free guest blogging, you have the opportunity to establish relationships with other sites in the niche. 
  • It saves a lot of money. Therefore, you can reach new audiences without spending a penny.
  • Drawbacks
  • You do not have a lot o control over how your content is being presented or when it’s getting published.
  • Because free guest blogging is offered by many sites, the competition is strong. It can be harder to have your articles accepted. 
  • It takes a considerable amount of time to find a good free guest posting service.

The Benefits and Drawbacks of Paid Guest Posting

You have to pay for this type of guest blogging, but in the end, it may be more beneficial in the long run if you want to improve your website’s reputation. Here are the pros and cons of this method:

  • Benefits
  • Paying for guest posts can improve your SEO. This is due to the fact that it can include backlinks. 
  • You gain access to some of the most popular blogs with high-quality content. 
  • It takes less time to have your content published.
  • Drawbacks
  • You have to pay for these services. Not every site has the money, especially if it’s new. 
  • Some websites are not too relevant in the industry. This way, you risk losing money only to have content posted on non-relevant platforms. 

Which One Should You Choose?

Whether you should choose paid or free guest posting depends on your budget and goals. Generally speaking, paid guest posting makes your content get published faster and you get to write for some of the most popular sites, which can in turn boost your own popularity and ranking. On the other hand, free guest posting saves money and lets you collaborate with more sites. 

It’s recommended to use both of these strategies at the same time for good results. It allows you to get the best of both worlds and also become more familiar with how each of them works. 

Final Thoughts

Free and paid guest posting are a great way to get better rankings online. Choose wisely and you’ll see the number of visitors grow.

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