Is your SaaS company not expanding as quickly as your competitors? Do you want to know what you can do to help your company grow quickly? If you answered yes to either of these questions, you should stay right here. This article will cover every aspect of SaaS marketing techniques you need to know about.
Every day, new businesses enter the market. It is difficult to outperform your competitors due to increased competition. It has become critical to delve into SaaS marketing in order to run a profitable business and consistently generate revenue.
SaaS marketing is all about creating and implementing novel marketing strategies to benefit your SaaS business. If you’re not sure why you should get into SaaS marketing, consider the following points.
Efficient SaaS marketing reduces client turnover, which is critical for a company’s success.
Marketing will increase the visibility of your product.
More revenue and market dominance will result from the use of effective tactics.
Customers will become more satisfied and loyal as a result.
If you’re just getting started with SaaS marketing, these ten tried-and-true SaaS marketing techniques will help your company grow.
Top 10 Saas Marketing Techniques
#1. Offer Free Trials
Free trials are a surefire way to get people to try your product. SaaS companies that offer free trials see a 60 percent conversion rate. This means that 60% of people who use your product’s free version will upgrade to the paid version. It is one of the most important saas marketing technique.
How Salesforce achieved rapid growth for its SaaS products in the early stages:
Salesforce’s marketing strategy was tweaked when it had a lower consumer reach by offering free trials, and it has since grown to be a leader in many SaaS segments.
Because the company’s products were still in development, the free trials provided two advantages. Users who tested the software were able to use it before the general public. In addition, the company was able to test its software on smaller and more targeted populations, which allowed the company to save time testing the software and reduce the time it took to bring new software to market.
Because most SaaS software does not necessitate a custom setup, there is no harm in allowing a prospective customer to test your SaaS solution for a few days. Free trials are an effective way to introduce the world to your company’s working style and how you interact with each customer. When used correctly, this SaaS marketing technique is extremely beneficial.
If you provide a useful SaaS application and are proud of your invention. Then providing free trials should be no problem. With the implementation of this SaaS strategy, you will undoubtedly see an increase in revenue.
#2. Give SEO importance
SEO can assist you in obtaining a higher ranking on search engine results pages (SERPs). A prominent position in search results will increase your visibility and market awareness, which will lead to increased revenue. According to research, most customers prefer to see their search engine results on the first page, so staying at the top is critical.
You will undoubtedly publish blogs and articles about your services as a SaaS company. So why not accomplish two things at once? Follow SEO guidelines when writing blog posts and articles for your SaaS website.
Check that the post has enough keywords before you publish it. Your keywords should be extremely relevant to your industry. You can include internal links to provide more information to visitors. This is one of the tried-and-true methods for increasing your SEO.
Higher rankings on search engine results pages will result in more organic traffic for your company. A higher ranking will allow you to reduce spending on other forms of advertising, freeing up funds for product development. Furthermore, increased brand visibility will result in increased income. It is one of the mostly used saas marketing technique.
#3. Provide referral bonuses
A referral bonus is an excellent way to keep customers happy. For this marketing technique to work effectively, you must have an established and stable client base.
You could offer a referral benefit such as discounts or even free services and products for a limited time. This is usually given to existing customers who bring in new customers.
Evernote’s incredible referral strategy keeps the money coming in.
Evernote is one SaaS product that understands how to offer referral bonuses the best.
It has a competitive referral programme that rewards users with 10 points for referring the service. In addition, whenever a referred user upgrades to premium, the referring customer receives 5 more points.
Evernote’s premium user base has grown significantly as a result of this referral cycle.
People will undoubtedly recommend your SaaS service to their friends, colleagues, and family members if it is of high quality. When you offer a referral bonus, the number of suggestions for your services and products will quickly increase.
Starting with SaaS recommendations is an excellent way to gauge your customers’ commitment. Furthermore, this marketing strategy yields better results faster than any other.
#4 Keep signups simple.
SignUps are one of your customers’ first interactions with your SaaS product. A simple registration process is required for a SaaS platform. A simple signup process will encourage more people to fill out the form. You can also include a FAQ section to help with the process.
Keep your signup page as short and simple as possible. Request only the most important and necessary information. As a result, more people will sign up for your service.
A simple signup process can entice more customers. Simple signups are an added bonus to your marketing tactics, especially if you are a new company or offering a free trial.
#5: Begin a Pay-Per-Click (PPC) advertising campaign.
A PPC marketing campaign is an effective way to promote your SaaS product. PPC campaigns are a type of paid advertising that you can use to promote your products on search engines and other websites.
PPC campaigns are a highly effective marketing strategy. They have been used by almost every company and are well-known for the results they produce. A well-executed PPC campaign could aid your company’s rapid growth. A solid PPC campaign should always begin with extensive research.
It is critical to use the right keywords in your PPC ads. If you don’t use the right keywords, your marketing strategy will fail. It is one of the most important saas marketing technique.
#6. Investigate social media marketing
You cannot afford to ignore social media marketing as a SaaS company. Because of social media, the world is currently on a rollercoaster ride. Most marketers incorporate social media into their marketing strategies and invest heavily in it.
Social media is a great way to promote your SaaS product. Using social media, you can connect with both current and prospective customers. Run social media campaigns to help current clients or organise social media contests for your fans. Request that they publish something on your behalf and tag you; if they win, you can reward them. This is a straightforward and effective marketing strategy.
Always be available to your customers on social media. Make an effort to meet as many new people as you can. This will increase your activity and visibility on social media platforms.
#7. Activate email marketing
When it comes to marketing, nothing has produced better results than email marketing. While email marketing has been around for a while, 81% of businesses still use it in some capacity.
Email marketing is easy to understand. It is necessary to have a list of valid emails as well as high-quality content. You can effectively promote your SaaS product using email marketing by sending out frequent email pitches about new features and changes. You could also create an email marketing strategy to provide exclusive offers to your customers through this channel.
Conversion rates for email marketing are always satisfactory when compared to the resources used.
If you create an email marketing strategy for your company, make sure to include surveys, newsletters, and even onboarding emails. Your SaaS emails should be informative rather than promotional.It is one of the most important saas marketing technique.
#8. Make use of content marketing
Content marketing is an excellent weapon for modern marketers. When you use the right content marketing and SEO strategy, you won’t need to run PPC advertisements to grow your business.
Always provide relevant, high-quality information on your SaaS website. People will spend more time on your website if the search results are ranked higher as a result of this strategy. Your marketing call-to-action can be placed at the end of any article on your website. You’ll be able to reach more organic and targeted customers this way.
When it comes to content marketing, using the right keywords will ensure that you connect with your target audience. Content marketing is extremely effective and yields substantial results at a low cost. This is why 70 percent of modern-day SaaS marketers use content marketing.
#9: Enhance the customer experience.
Every decision you make should be based on the experience of the customer. Because consumers are the driving force behind your company’s success, it’s critical to consider their experience.
If they have a positive customer experience, they will recommend your product to others. It is one of the most crucial marketing strategies to employ. It may be difficult to apply at times, but when done correctly from the start, it becomes second nature.
Nobody comes close to Amazon Web Services when it comes to customer experience. It has one of the most user-friendly interfaces. Because of the user experience they provide, complex tasks such as setting up servers and computer instances have become very simple.
AWS has expanded its services to non-technologists by providing an excellent customer experience. This minor change has proven to be an excellent marketing strategy for the company.
Making features easily accessible can help you improve the client experience. Even if you have thousands of features, if they are difficult to access, your product will fail.
There are several things you can do to improve the customer experience. Examine them out and incorporate them into your SaaS marketing strategy.
#10 Offer excellent deals
The best way to attract new clients for your SaaS business is to market it by offering great deals. When you offer discounts and lower rates, you gain market attention. This attention has a good chance of resulting in additional clients for your company.
One tried-and-true strategy is to offer larger discounts on long-term subscriptions to make them appear more reasonable. Everyone wants to get a good deal on a SaaS product. Here is an opportunity for you to help your company grow. You can grow and nurture your leads with a sales crm software.
Top Saas Marketing techniques: Conclusion
While the SaaS industry is still in its early stages, there are already numerous competitors. You must use the most effective SaaS marketing tactics to be the best-selling product in your category. You’ve seen certain techniques that have proven to be extremely effective for numerous SaaS companies in the past. If you want to accelerate your company’s growth, give them a try.
Bhartendu Prakash is a leading marketing consultant and has been working in the marketing industry for over 5 years. He has completed his graduation from Delhi University. During his career, he’s gained invaluable experience that he shares and writes about sales crm software. .