Last updated on February 12th, 2024 at 02:33 pm
Digital marketing is the area of marketing that promotes goods and services using the Internet and other online-based digital technology including desktop and mobile computers, as well as other digital media and platforms. Its growth in the 1990s and 2000s altered how companies and brands utilize technology for marketing. Digital marketing campaigns are increasingly common, combining search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, and social media marketing. This is due to the increasing integration of digital platforms into marketing strategies and daily life.
Friends, we live in a wonderful time. With just a few mouse clicks, anyone with a scholarly spirit can learn and learn new things, making education and intellectual stimulation accessible to everyone.
There is something for everyone here, whether you want to start with the fundamentals of marketing or get more advanced. The following is a rundown of free digital marketing courses available online, the greater part of which are free or practically free. Start learning now!
List of Free Digital Marketing Courses Sites in 2024
WordStream’s Google Ads tutorial
Their comprehensive, step-by-step guide to creating a search campaign in Google Ads is How to Run Google Ads. You’ll get thorough instructions, a comprehensive list of everything you need, including an appetite for success, and a lot of food puns. They also have a super-fun video to go along with it.
You can also check out these crash courses on Google Ads:
How to use Google Ads will enable you will get an outline of every one of the Google Advertisements channels, including Search, Show, Shopping, and YouTube.
Another course on how Google Ads work allows you to understand the google ads auction. This will enable you to enhance your quality score, decreases your costs, and improves your ranking.
Udemy’s digital marketing courses
More than 10,000 online courses on parenting, cooking, app development, and marketing are available through Udemy!
The internet marketing courses we’ve listed below are completely free, but if you want more in-depth, more advanced training, Udemy also has paid options.
These seven video lectures on SEO, produced by the Moz team, provide expertise for novices and experts alike. 5 out of 5 stars. This Course is called Advanced Seo: Tactics and Strategy.
While a piece is cheesy, the 4.5 stars and 25,000+ selected understudies demonstrate that there’s a lot of strong data in this course to make it worth your time and energy. This course is called zero cost marketing Strategies.
Get More Clients with Search Advertising. This free 5-star course will walk you through how to set up your most memorable Google Adwords crusade. It is called AdWords by Google 101.
A strong, prescribed guide for those hoping to find out about satisfied promoting for B2B lead age. This is offered in content marketing courses for b2b enterprises.
Want to know more about marketing on social media? On Udemy, check out Three Sixty Academy. They provide free courses in social media marketing for Facebook, LinkedIn, YouTube, Instagram, Twitter, and Google+—ideal if you work in the creative sector, such as craft marketing!
WordStream’s Facebook Ads tutorial
Their comprehensive guide to creating your first Facebook advertising campaign with the conversions objective is titled “Ten Steps How to Advertise on Facebook.” It is a written guide that includes screenshots, side notes, and expert advice for your success. For this reason, it is one of the renowned free digital marketing courses available online.
The guide also includes a 25-minute video tutorial on how to create a Facebook advertising campaign from beginning to end. You will learn how to organize your Facebook ad account, what each campaign objective is, and how to use all of the settings and bells and whistles.
Check out their list of the best free Facebook advertising courses for additional resources.
Facebook Blueprint’s social media marketing courses
Their comprehensive guide to creating your first Facebook advertising campaign with the conversions objective is titled “Ten Steps How to Advertise on Facebook.” It is a written guide that includes screenshots, side notes, and expert advice for your success.
The guide also includes a 25-minute video tutorial on how to create a Facebook advertising campaign from beginning to end. You will learn how to organize your Facebook ad account, what each campaign objective is, and how to use all of the settings and bells and whistles.
Check out their list of the best free Facebook advertising courses for additional resources.
edX’s digital marketing courses
Another popular website for free online classes is edX. Your virtual classroom is free of the enigmatic school lunches.
A few ongoing filed classes that could revenue advertisers include:
The basics of digital marketing have class sessions centered around the various parts of showcasing including versatile, omnichannel, promoting blend demonstrating, and formulating a system.
Data on digital marketing looks at the force of information and find out about Search engine optimization, PPC, web investigation, internet testing, and AI, and that’s only the tip of the iceberg.
Alison’s digital marketing courses
For those who enjoy learning, Alison provides a large number of free virtual diplomas and online business courses. Search by subjects, duration, learning level, and other criteria.
Among the notables:
• Digital Marketing and Lead Generation Essentials: Learn how to use SEO to build your presence, with a focus on WordPress.
• An Overview of Online Marketing Techniques: An introduction to various ways of advancing your business with search, social, and email, and that’s just the beginning.
WordStream’s On-Page SEO Crash Course
Need to rank higher on Google? How can you increase site traffic? When you see your blog post as the SERP’s featured snippet, don’t you get the impression that you are the absolute authority? After that, check out our On-Page SEO Course. It includes all of the information you need to optimize your content for Google, including:
• The distinctions between technical SEO and off-page SEO
• A rundown of the 11 most important on-page optimizations
• A spreadsheet checklist for the aforementioned optimizations
• Templates for SEO-optimized blog posts
HubSpot’s Inbound Marketing Training
HubSpot’s Inbound Advertising Preparing System and Certificate are one of many free online digital marketing courses and perusing materials from HubSpot to assist you with dominating inbound showcasing. Find out about contributing to a blog, Website design enhancement, catchphrase procedure, virtual entertainment, email promoting, and suggestions to take action, and that’s just the beginning! Finalize with a test to demonstrate your worth.
Coursera’s digital marketing courses
Coursera is one of the most popular online education websites, and among its many offerings are free online marketing courses. Give them a try. Even if you don’t find any classes you like, keep checking back as new ones are always being added. Some examples of courses are:
Learn about analytics, search marketing, and email to land an entry-level position in digital marketing and e-commerce. This course is called Google Digital Marketing and E-commerce.
In this Meta Social Media Marketing Course, you will learn how to create engaging social media posts, manage your accounts, and measure your performance on social media.
Copyblogger and UC Davis have partnered to bring you this course to help you build your brand by developing, organizing, and implementing a measurable content marketing strategy. This course is called the strategy of content marketing.
CopyBlogger’s Internet Marketing for Smart People course
You can learn all there is to know about content marketing, copywriting, SEO, keyword research, and more with CopyBlogger‘s Internet Marketing for Smart People Course, which is divided into 20 installments. The best part is that it’s sent to you through email, so you won’t be overwhelmed by too much instructive information provided at once.
Constant Contact’s Social Media Quickstarter
You can quickly grasp social media marketing with the aid of Constant Contact’s Social Media Quickstarter, a collection of online marketing tips. Social media newbies may peruse this large knowledge base at their convenience because it includes brief, simple-to-read instructions.
Google’s Digital Garage
Is there a more reliable resource than the Big G itself to learn about web marketing? Numerous digital marketing courses on PPC, SEO, code, professions, and other topics are available through Google Digital Garage. We advise starting with the Fundamentals course if you’re unsure which one to choose.
WordStream’s PPC University
PPC College is an assortment of our best articles, tips, instructional exercises, and guides on web-based publicizing. It is a one-stop shop for learning everything there is to know about PPC, and it has lessons for beginners as well as experts. There are five distinct sections:
PPC 101: Realize every one of the rudiments for search promoting, including catchphrases, measurements, Quality Score, account arrangement, and construction.
Ads on Facebook: Set up your first campaign with our step-by-step guide, then learn how to optimize your copy and creative, which campaign types to use, retargeting, and more.
Advanced PPC: Remarketing, audience targeting, optimizing for lead quality, and other strategies can help you achieve maximum performance.
PPC 102: Learn more about budget management, negative keywords, advertising copy, and bidding strategies.
Social Promotions 101: Read through the cheat sheets for each platform to learn how social advertising works.
Freakonomics podcast
Freakonomics is yet another podcast that focuses specifically on, you guessed it, economics. No, I swear it won’t be boring. It manages the secret monetary circumstances you’ll experience in regular situations.
Alright, that doesn’t sound exciting either, yet I swear you’ll adore it. Even though the episodes don’t always have anything to do with marketing, this popular podcast frequently teaches larger lessons that businesses can use.
