Mistakes to Avoid for Business Websites

Mistakes to Avoid for Business Websites

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In today’s digital age, a good website is crucial for business success. Customers turn to your website when they need new, relevant and authentic information about your brand or product. Therefore, you need to design an attractive and user-friendly website. Else, you’ll drive the customers away and lose potential sales. 

But what makes a business website unique and compelling? The answer lies in the experience you’re providing to the viewer/user. Your web design should not just be aesthetically appealing but also easily navigable. Most importantly, it should present clarity on all your products and services. Take the Charter Spectrum cable Phone Number website as an example. It’s quick to load, easy to navigate, and readily provides clarity on all queries a customer may have. 

To expand your business reach, you need to increase your website viewership. If people are not using your site frequently or leave the page without much interaction, it indicates your website is not up to the mark. Here are the common mistakes you need to avoid when designing business websites. 

1. Not Having a website

If you don’t have a business website, it means you don’t exist for many of your potential customers. A website is your most authentic and important point of engagement with a customer. Even if you market your product or service on social media, customers would check your site before deciding to purchase from you. 

Many people make the mistake of using a Facebook page in place of a website. Remember, platforms like Facebook and Instagram are not apt substitutes for a website. For your online presence and brand image, you must not entirely rely on such sources. You don’t just want social media presence; you want an overall online presence. And that happens when you rank high on search engines every time a user enters a query relevant to your niche/industry. 

2. Too Many Words

When you put too many words on your home page, they clutter up and thus fail to make an impression. You may have come up with powerful and glamorous lines to convey a message but that’s not what the viewer is looking for. At least not on the home page. All that text is simply a blur to the user who is skimming through to find the answer to his query. So keep the home page simple and organized. Streamline sections to guide the user where they need to click for specific information. 

3. Too Little Content

Websites that have little or no useful text are the other end of the spectrum. While minimalism is good, it works when done smartly. You don’t want your site to come across as cryptic. Leaving too much to the imagination of the user is a big mistake. They are at your site for a reason. They want to know about you and your offerings. So don’t disappoint them. Simple images with no details and direction are likely to leave the users guessing. And that is certainly not good for your business.

4. Not Updating the Site

Nothing is worse than a website that is not updated. If the latest entry in your ‘events’ list is three months old, it implies that you aren’t really bothered about the people who visit your page. Similarly, if your blog doesn’t have a new post for a week or two, visitors would start wondering where you’ve gone.

And if you’re a retail store, your website should show your current operating hours. In the case of a brick-and-mortar store, update the new address and include a Google map for directions. All email addresses, phone numbers, and other contact details should be regularly updated. And make sure they are all working otherwise you’d lose leads.

5. Not Making it Mobile-Friendly

Upto 50% of all web traffic comes from mobile devices. So if you don’t adapt your website design for mobile browsers, you miss the chance of reaching half of your potential clients. There are countless mobile-responsive themes available across all content management platforms. If you still don’t utilize the options, it means you don’t value your mobile-specific customers.

So always create mobile-friendly websites. The users should be able to easily find information and make purchases from the comfort of their cell phones.

6. Missing Call to Action

You obviously know what you want from the customers. But don’t assume they know it too. Not including a call to action is among the most common mistakes you can make on a business website. Offering a product or service on a page and giving details regarding its features does not mean the user would take action. Encourage them to do so by creating a compelling call to action. They are extremely important for ROI.

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