App development and app marketing are all-rounder frustrating processes. They need to be considered with keen attention to deliver the finest results. With so much digital awareness and expectation among people, app users have constructive as well as destructive opinions and feedback.
Many evaluation points need to be considered in apps whether you are a developer or a business. Important metrics are involved in analyzing the app’s user feedback, but you also need to know how to gauge users. How would you satisfy them, and what did not? So, the answer is simple work meticulously on analyzing user’s feedback.
Why Do You Need to Collect User Feedback?
Before you start the app development process it is important to have an effective collaboration. It is one of the best ways to pull off apps and a way to build high-quality software. When you have a crystal communication channel it clears where you need to put your ideas. Communication with the end-users and stakeholders is always ideal. Invest in creating friendly and open communication allowing ideas and opinions to be exchanged.
Collaborative communication also helps in incorporating wanted features into the app. Issues are taken and considered to be resolved quickly. Moreover, some issues may take time to be resolved, however, they could be catered to well on time. As much as it is important to answer, How To Create An App Like Duolingo, also be prepared to answer user feedback.
So, if you hear from the team, let’s take customer feedback analysis here is what they mean.
It is the process of decoding customer feedback, and putting it into consideration. The important key points from customer feedback help to understand and have an insight. It has data metrics and issues that impact the user’s experience.
It plays a significant role in retaining customers and maintaining the loyalty and integrity of the app. If you spot an area of distress, it is the call to take it seriously and make the required changes to the damages. App developers or businesses have to prioritize these users’ feedback to survive in the competitive market.
Here is what you need to achieve from user feedback,
- To provide end-users with effective products and make customer-centric decisions.
- To have more interesting and useful ideas to add to the app.
- Create a more user-attractive environment for a better turnout.
- Listen attentively to customers and make a real difference in the app to grow the overall app experience.
Methods to Use for Analyzing User Feedback
Generally, in any analytical process, there are some methods to follow. Two methods are followed: qualitative, and quantitative. Here are some advanced and useful methods to analyze user feedback.
It is an essential part of measuring feedback analysis, as the customer tend to leave their positive and negative comments. They are open to what they feel and this is a chance to analyze and understand their sentiments.
Here keywords may work for a different purpose as they identify the specific needs of the customers. For instance, if they have left a word like, in-app messages consider it as feedback. It is a complete analytical process to decode the customer’s language.
This is where AI comes to help and clarify what could not be understood by a human brain. The topic analysis digs deeper into everything as it takes every piece of feedback into account to understand the context of the words’ meaning that is between the text.
Use Third-Party Feedback Analysis Tools
Understandably, you may need a team to break down everything, but with the power of AI and technology, you can take the help of tools. These tools are an excellent choice for automating and cracking customer feedback analysis. All you are required to do is feed the data into the CRM and tools. It will automatically create a data analysis with a piece of insightful information.
How to Perform an App Review Analysis
Collect data in one Place
The data may be spread everywhere and in different places. Collect data and export it to one place, it is better if you make an online shareable sheet. Add all the critical points and where the feedback was from. You will need a complete set of data to have a meaningful result.
Find the Root Cause
Finding the root cause means doing a deep study of your used feedback. Studying the root cause will help you in reaching a conclusion and make better decisions, ruling out unnecessary patterns at a granular level. And for a granular analysis, you need to create a clear codified taxonomy to categorize feedback.
Reviews are an important measuring tool that cannot be taken from anywhere else. Reviews are at the top of where everyone will post them and everyone will read them. The most critical platform where reviews are posted is Play Store, negative reviews will put a jeopardy to the number of downloads. So, be aware of what they have to say about the app on any platform. Respond to negative comments positively to create a softer atmosphere and be thankful for what they have to say.
Manual Customer Feedback Analysis
This step requires making a strategic move and has a lot of steps. This will help in demarcating various issues held in a feedback analysis.
- Collect feedback from different channels
- Organize all data analysis into one place from every channel
- Categorize each data analysis with the details mentioned
- Create themes and sub-themes
- Make a list like
- Delivery issues
- App info
- App speed
In the End
To end, effective feedback analysis for apps is an essential part of any app development process be it pre- or post. If the developers and businesses systematically collect and prioritize user feedback, developers can gain a deep and thoughtful analysis, and make better changes. A responsive and ranked app is what is needed to approach feedback analysis for sustained growth and success.
Howard Elias is a dynamic content writer at Developapplike, known for crafting engaging narratives in the digital marketing sphere. With a keen eye for detail and a strategic mindset, Chris delivers high-quality content that resonates with audiences. Follow Chris for insights into the world of content creation