Marketing is a huge arena and it presents endless opportunities – but it also comes with its own set of challenges. While the old-school techniques of marketing might work, nothing comes close to creating an impact like online marketing (better known as digital marketing). Digital marketing in Melbourne has the potential to reach thousands of people with a single click (quite literally). With the correct tools, the world will be at your disposal.
Online marketing is an art mastered by few. It includes creating online visibility, maintaining and enhancing it. All of this is a lengthy process. It requires careful analysis and implementation. Knowledge of the industry is as important when trying to create an online personality. So, what tools are available? And out of the thousands available, which are the most useful and effective?
In-depth research about each of these tools is of great importance. Let’s get you started on a few of the most important tools in digital marketing. These tools of digital marketing are powered by AI and ML, exploding their potential by manifolds. AI and ML tools help in creating an organic and targeted audience that can greatly change the scenario of Digital Marketing.
Optimised advertising
The traditional way of online advertising included selecting content that was the best fit with respect to the website and your company. It also included analyzing and selecting the correct platform to advertise the ads you created. These manual techniques and processes often result in bad traffic. The high chances are that these results are not up to the mark you decided or aimed for.
With AI-based advertising tools like Google Ads and Facebook Ads, it is easy to optimise your ads. These algorithms also help in finding an organic audience for your ads. This kind of audience has the highest customer potential, and of converting into a loyal audience, these tools also help in a significant reduction of ad costs. It also allows various ad formats and reaches potential customers depending upon your targets.
The UI/UX of a website
Digital marketing is all about presentation and a commendable user experience. A website’s UI and UX is the key to creating a seamless experience for the user and creating an impression on the mind of the user. But more than that, it is directly linked to the ranking in the SEO index and visibility of the site. AI and ML tools help in analysing the user traffic and experience while suggesting ways to improve the same.
Ml tools can help in improving the website performance by increasing load speed and clearing the unnecessary cache. Technology now allows automated website creation by making use of pre-made templates. These templates are practical, simple to apply and integrate, and extremely useful.
Marketing automation
Marketing is a wide array that includes various aspects. A tool that could understand all these aspects would go a long way in helping establish an online brand and help in digital marketing. Automation techniques such as Click Management, Keyword Research, creation of ad copies, and Tracking and Analysing of data are very important. AI and ML tools can be programmed to understand these tools and create detailed reports.
But what do they mean?
Click management is the way to go when looking for fast and effective brand exposure. It helps create a reach by forwarding the message that the company wants to get across to its potential customer base. Keyword Research plays a key role in the same since it is the first recognisable element to improve SEO. These keywords help bring traffic to the landing page, in turn increasing the website traffic.
A Targeted ad copy is then created by the digital marketing agency based on past insights on the campaign performance. A good ad copy will greatly increase Click Through Rate (CTR). Metrics and Tracking are the core of the analysis. Data reports and data from the past campaigns help improve campaign outcomes in the future. A good campaign outcome promises better returns on initial investments.
Content creation & duration of related content
Marketing is practically useless without content. There is no shortcut to creating good content, not even in 2021. It takes a whole bandwagon to brainstorm and create content that is both appropriate and effective for your company. AI and ML tools can help in the same by cutting down the number of human resources required to search and research the content.
It helps in improving the keyword research and maintaining the authenticity and originality of the content. These tools also suggest the most marketable trends in real-time. They also help with ready-to-use templates. The creation of meta descriptions, summaries and highlighting texts is also a part of certain AI and ML-based content creation tools.
Integrating AI and ML-based chatbots
Delivering a good user experience is the key to gaining customers and a loyal base. This can be done by integrating automated chatbots into your website. Incorporating them would ensure that none of your audience’s questions go unanswered. It also means that your audience will get attention 24/7 without the hindrances of personnel availability and corporate holidays.
AI and ML-based chatbots are very easy to link with your website. Your website will not just serve as an information portal but also as a sales booster. No manual interference is required once the chatbot is integrated, leading to quick and hassle-free communication with the audience.
Chatbots also help in transferring calls and taking logs if programmed to do so. Another use of chatbots is to send automated emails, eCards and information confirmation messages.
Hence, digital marketing in Melbourne is tricky – but not impossible. With the right tools and professionals, every company, however big or small, has a shot at making it big in the online world. This is helped by the fact that AI and ML tools are now at the disposal, and they help greatly in moving things along.
Bridget is a writer and editor, currently living in Melbourne. She is a copywriter for Newpath Web and loves working with words of all shapes and sizes. When not playing around with punctuation and grammar, she enjoys travelling and curating her Spotify playlists.
