As the business sector is expanding, the buying behavior of customers is changing. Potential customers are now more inclined towards checking what previous customers have to say about the products and services. Considering that Google reviews have become an integral part of any business marketing strategy. Especially, when you have an e-commerce store on Shopify.
One of the best ways to stand out from the competition, while having a Shopify store is to embed Google reviews widget on Shopify website. In fact, 59% of the buyers choose Google to read reviews online.
If you are still dubious about the effectiveness of a Google review widget on Shopify website, we are here to help. In this blog, we are going to talk about all the benefits of adding Google reviews to Shopify store.
Benefits Of Embedding Google Reviews Widget On Shopify Store
Embedding Google reviews on Shopify store might seem like a bold step to adopt. But trust us on this, over the years, showcasing reviews in stores has become not just a trend but also a necessity. Take a look at the given benefits.
Enhancing Trust And Credibility In Your Business
Trust is the base of any business. Gone are the days when customers would believe flashy advertisements. In today’s digital world customers have become more vigilant of what they buy and where they spend their money. This is where Google reviews widget on the Shopify store acts like a lighthouse for customers around the world.
We don’t mean to offend you but no matter how good your product is, your customers will only engage if they trust you. So when you embed Google reviews on Shopify, you offer your target audience to trust your business. Hence, rather than thinking of Google review widget on Shopify store as a marketing tool, think of it as a virtual handshake for your website visitors or potential customers.
Social Proof For Your Brand
Whether your company has just started or has been in the industry for a while now, you will need customer reviews. It is an undeniable fact that customers constantly choose to check for reviews.
But have you ever pondered over why reviews play an important role in selling?
Customers while they are considering your products and services, need persuasion. And reviews are those persuasion they need to take the plunge. This urge to imitate what others are doing is known as social proof. Humans are wired to make themselves feel safe. And these positive Google reviews from your past customers are their safety net. So when you add Google reviews to Shopify store, you cut short their research part by presenting with the social proof they are looking for.
Elevating User Engagement
A website should be dynamic, drawing visitors into an immersive experience. Failing to do so risks losing them to competitors. To enhance user engagement, consider featuring Google reviews on the Shopify store.
These authentic voices breathe life into your site, creating an interactive display that captivates visitors. This helps you balance positive and average reviews demonstrates transparency, and builds a stronger connection with your audience.
Showcasing Customer Satisfaction
Positive reviews are more than just compliments; they have the high potential to endorse your strengths. It is true that prospective customers often turn to past clients to gauge your worth.
Displaying Google reviews strategically, focusing on feedback that aligns with your Unique Selling Proposition (USP), that will communicate your business’s value.
A moderation panel by the review aggregator tool can ensure alignment with your brand campaigns, providing a competitive edge in differentiated markets. Google customer reviews also guide you in tailoring offerings to address your target audience’s pain points.
Fosters a Review Ecosystem
To feature Google reviews on your Shopify Store, you’ll first need a substantial number of Google reviews. A Google customer reviews widget is a powerful tool in this campaign.
Here you need to understand the psychology of your satisfied customers. When they encounter positive reviews on your site, they’re often inclined to join the conversation. This impulse arises from both social influence and a sense of belonging.
As people see various voices sharing their experiences, a natural inclination to contribute emerges. Eventually, your past customers also start writing Google reviews for your business. This engagement not only boosts your review count but also enriches the collective narrative surrounding your brand.
Ultimately, showcasing Google reviews on your website establishes a Google review widget on the Shopify website and helps to create a perpetual cycle of getting Google reviews.
Prolongs Visitor Engagement
Google reviews, akin to website content, hold significant value for your visitors. In fact, they’re quite addictive. When visitors land on your site, they seek content that addresses their queries about your product or service. If they find themselves delving into the Google reviews, they’re likely to spend more time exploring your website. This increased engagement is invaluable for your Shopify store.
In A Nutshell
Google is the largest search engine in the world. Consequently, the majority of people go to the platform to check what people have to say about your business. As a Shopify store owner, you can easily bring Google reviews to your Shopify store. This can be handily done with the help of a review aggregator tool. A Review aggregator tool will help you to embed Google reviews widget to Shopify store without having to code.
We have mentioned all the benefits of embedding Google reviews to the Shopify store. Now your job is to choose the best Review aggregator tool and leverage all the benefits mentioned above.
Author bio:
My name Is Tony Smith from USA, working as a Digital Marketing Expert at Tagembed.com. Tagembed is a social media aggregator tool that allows users to embed there social media feed to there website. Like Facebook feed, Google reviews, Airbnb reviews, tripadvisor reviews ect.
In Tagembed you will get lot of widgets to embed your feeds to any website, some of the famous widgets are, Google review widget, Facebook review widget, Instagram widget and linkdin widget. So here is my short bio, thanks for reading.
