Last updated on August 29th, 2023 at 02:42 pm
In today’s rapidly advancing technological landscape, a new era has dawned upon us known as the metaverse.
This virtual reality trend holds immense significance, particularly for hotels that aspire to stay competitive in the ever-evolving market.
Beyond its social implications, the metaverse offers a myriad of possibilities for businesses, transcending physical limitations and fostering an environment for immersive experiences, meaningful engagements, and enhanced brand visibility.
So, how does metaverse relate to the hospitality industry?
How can hotels leverage their potential to boost their revenue?
Let’s find out!
6 Ways Hotels Can Use Metaverse To Boost Their Revenue
Digital Celebrations: Bridging the Distance
Metaverse Hotels offer a solution for individuals who are unable to physically attend celebrations.
Whether due to travel constraints, health issues, or distance, the metaverse allows distant friends and family to join in on the festivities.
Hosting a party at a Metaverse hotel opens up the possibility of including remote attendees and fostering a sense of connection.
Upselling: Immersive Experiences
The metaverse presents a powerful tool for upselling in hotels. Unlike traditional descriptions, a metaverse hotel can provide potential guests with firsthand experiences of luxurious suites or captivating spa treatments.
Through virtual reality or other metaverse displays, guests can visually immerse themselves in the offerings, effectively upselling various services and enhancing overall customer satisfaction.
Hotels can get in touch with metaverse development company to build such immersive platforms for their customers.
Enhanced Booking Process: Virtual Exploration
Virtual reality tours have already enhanced the hotel booking process, but the metaverse takes it to the next level.
Imagine stepping into a metaverse avatar and virtually exploring a metaverse hotel that replicates a physical hotel in an exotic location.
Guests can wander through the virtual space, getting a feel for room sizes, ambience, amenities, and potential upgrades. Additionally, interactive features may allow guests to engage with metaverse hotel employees, transforming how people perceive travel and distance.
Marketing Strategy: Targeting a Younger Audience
Hotels have successfully tapped into metaverse advertising as a valuable marketing channel. Leveraging the metaverse instantly positions a hotel as a metaverse hotel, attracting a younger customer base.
Generation Z and millennials are more likely to engage with metaverse-related advertising, making it an effective way to capture previously untapped markets.
By showcasing the hotel’s up-to-date amenities and services in the metaverse, hotels can grab the attention of younger demographics.
Digital Hotel Twin: Immersive Previews
Metaverse hotels can create a virtual replica of their physical counterpart within the metaverse.
Potential guests can don a virtual reality headset and explore every aspect of the hotel before making their booking decisions.
This immersive experience surpasses the impact of static photographs, effectively enticing guests by allowing them to virtually walk through a beautiful metaverse hotel.
Such virtual tours can make guests feel more connected and at home even before arriving.
NFT Integration: Enhanced Services and Experiences
Non-fungible tokens (NFTs) and other metaverse crypto provide unique digital assets tied to the blockchain, serving as receipts and certificates of authenticity.
Metaverse hotels can easily incorporate NFTs into their operations, such as using them for booking processes.
Additionally, hotels can leverage NFTs to enhance guest experiences, offering benefits like loyalty programs, tickets to on-site events, or exclusive souvenirs.
By investing in metaverse NFT development, hotels can provide a more personalized and engaging stay for their guests within the metaverse.
3 Metaverse Hotels Examples
Marriott Bonvoy: Bridging Travel and Art in the Metaverse
Marriott International offers a range of services, including its renowned travel program, Marriott Bonvoy.
This program not only provides access to 30 diverse hotel brands but also showcases collaborations with emerging artists. Through partnerships with artists like JVY, Erick Nicolay, and TXXREK, Marriott Bonvoy has delved into the world of NFTs, capturing the essence of travel and its impact on the human spirit.
Each artist brings a unique perspective, such as JVY’s inspiration from environmental travel and Erick Nicolay’s exploration of the interplay between curated elegance and nature’s intrinsic beauty.
This innovative approach by Marriott Bonvoy presents a truly distinct metaverse hotel concept.
Pinktada: Tailored Hotel Reservations in the Metaverse
The metaverse hotel concept is all about flexibility and finding the perfect match for individual preferences. Pinktada has embraced this concept with its “Room Night Tokens” (RNTs) system.
Unlike traditional reservations that assign random hotel rooms, RNTs are specifically tied to a particular room, in a specific hotel, for one night. Moreover, these tokens can be swapped or sold for PinkCash, and their market value can fluctuate over time, resembling a currency.
Pinktada’s RNTs offer a unique and customizable approach to hotel bookings within the metaverse, catering to personalized experiences.
Millennium Hotels: A Full-Fledged Presence in the Decentraland Metaverse
While many metaverse hotel examples begin as physical entities with metaverse extensions, Millennium Hotels and Resorts has established a complete presence within the Decentraland metaverse.
M Social Decentraland, located near Genesis Plaza at the heart of Decentraland, stands out with its distinctive neon pink accents, stylish glass exteriors, and a prominent “M” logo on each side.
This metaverse hotel experience offered by Millennium Hotels provides a new and exciting opportunity for metaverse explorers, allowing them to immerse themselves in a unique and innovative virtual hotel setting.
Conclusion
The dynamic nature of the metaverse hotel industry ensures that there is always something new and exciting to discover.
Hotels must evolve with technologies and get help from the metaverse development company and Metaverse game development company to explore all the possibilities.
From virtual gaming experiences to unique land opportunities, the metaverse hotel industry embodies a sense of adventure that keeps users captivated and eagerly seeking out new adventures.
Looking to build an immersive metaverse platform? Contact us!
